What Is A Sales Funnel? (How Does It Differ From A Website?)

When I first heard the term “Sales Funnel”, I didn’t have a clue as to what it meant!  If you don’t know the meaning of “Sales Funnel”, or how to use one in your business, I am going to share some great information with you!  So, what is a “Sales Funnel”?  A sales funnel is similar to a website (in appearance only) but it is very much different and serves a different purpose – and that purpose is to capture potential customer’s information, focus specifically on the product you’re trying to sell, maximize the sale by providing the potential customer with many options that may go along with the specific product or service you’re trying to sell!  Sales Funnels and Website serves two different purposes:  Websites for the most part, are purely informational and you can make sales with an eCommerce Website, but it is much different from a Sales Funnel.  With a Sales Funnel, the primary purposes are to capture information (leads) and make sales!!


A Sales Funnel consists of many different elements (but not limited to):


  1. Squeeze page to capture emails
  2. Sales pages that contain information about your product or service
  3. The ability to offer lead magnets (free eBooks, Articles, etc.)
  4. Countdown timers (to create scarcity)
  5. Upsell and Downsell pages
  6. Bridge pages (includes a video to provide more info on the product you’re selling)

There are also numerous different types of sales funnel software available (Clickfunnels, Builderall, Thrive Themes, LeadPages, Kartra, etc.) but in my opinion, the best is Clickfunnels by far!  You can learn more about Clickfunnels and get started using the software with a FREE 14-Day trial here

Here’s a very simple example of how a sales funnel works – let’s say you have a potential customer go through your sales funnel and the first product they see is a printer, once they purchase the printer, they are taken to another page where they’re offered ink for the printer, after purchasing the ink, they are taken to another page where they can purchase printer paper…  Do you see the power of this?  Your sales funnel can be as simple or as complex as you want it to be and it can have as many elements or steps as you need it to!  Additionally, you can use sales funnels again and again for every product or service you sell!  I would also like to re-emphasize the fact that sales funnels can be used to sell products and services!

What would’ve happened if the same potential customer went to your website?  Well, they would’ve been distracted by everything else on your website and they may have just purchased the printer and nothing else!  I’m not hating on websites and I do think they’re very useful and everybody should have one, but you must have a sales funnel if you are a business owner!

Would you like to learn how to set up your own online business and how to properly implement sales funnels?  I would highly encourage you to click here to learn how!  Thanks very much for reading this article and if you found value by reading it, please feel free to share it with anyone who may benefit from it as well!  I truly wish you the very best of success with your business and all of your future endeavors!





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“I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.”