Hampton Network – Your Guide To Online Business

What Is Content Marketing (About)?

If you want to start earning from home, then it's best to go ahead with content marketing. Since the traditional marketing strategy doesn't work anymore, more and more people are getting into this technique.

Instead of interrupting potential clients while doing their activities online, you can instead provide useful information that will help them out. That's where content marketing comes in.

If you want to have a successful online business, then you can try this strategy. However, you need to have a lot of patience since this will take time, so never quit if you want to turn this to be a profitable online business.

What Is Content Marketing

Content marketing is the type of marketing strategy that will enhance brand awareness. It can also be a better way to improve sales and connect to your target market, which also happened to be your audience.

It's also one way to engage with your existing customers and also directly reach your targets so that you can have more audience as time passes by.

In short, you have to write and post an informative and engaging content that your audience can also share with others.

Importance of Content Marketing

Many prominent organizations are now using content marketing because it works well for them.

If these corporate giants are using it, it's safe to assume that it can also work for you even if you're still just starting with your business online.

Content marketing is also popular with small companies and even with a one-person operation since it works like magic with their online business.

The Purposes Of Content Marketing

1. Educate Your Audience

Having content on your website it will educate your potential customers about the products and services that you offer. They will also have more ideas on what they should get instead of just getting what they want.

2. Better Relationship with Customers

Your customers can comment on the content that you have from your website, allowing them to engage more in your business. It will make them feel important and likely to buy from you.

3. Boost Sales or Conversion Rate

By creating a need from the content that you have, it will make your audience realize that they need to have that particular product. Then you can earn more without exerting too much effort.

4. Lesser Cost

Unlike using an advertising agency to promote your business, creating content on your website is the most cost-effective way to advertise. You don't need to pay for them since they will pay you.

5. Build Customer Loyalty

By providing content for your audience, they will be more likely to be loyal to your online business since they can get the information they need beforehand.

Make Money Online At Home

Making money from home using the internet is not that hard. All you have to do is to familiarize yourself with the things that you need to know to deal with them.

There are a lot of ways on how you can earn using content marketing. You just need to focus on the niche do you prefer so that you will know what you would like to do.

It's best if you have the passion and interest in what you're about to do. What content marketing is all about depends on your method on how to apply it.

Ways To Do Content Marketing

1. Affiliate Marketing

Being an affiliate marketer is the best way to earn from your content. All it takes is for you to sign up for companies who are looking for affiliates to promote their brand.

By doing so, you will earn a commission from the affiliate link that you will add to your content when the customer clicks and buys from it. It's a high passive income as well since you can make sales even while you're sleeping.

You don't also need to be online all the time. As long as you have enough content to promote the affiliate website of your choice, someone can just buy from your link, and you will get an instant commission out of it. Please see the video below for more information:

How To Start Affiliate Marketing Blog Featured Image

2. Training and Coaching

If you’re good at academics or other practical things that you can teach other people, that's great! You can create some content about DIY projects or other subjects to teach people how to do something.

From your training course or coaching content, you can do create your content marketing by adding some tools that will be helpful for the learner.

That way, they can conveniently just buy the tools they may need to create their project or to learn new skills. It will be an easy conversion since it's a give away that they need to buy materials for them to create or learn something.

3. Social Media

Social media has taken the world by storm. It makes people all over the world to be connected easily. That's why most businesses are taking advantage of social media to do content marketing.

You can choose with a lot of social media platforms such as Facebook, Twitter, Instagram, etc. You can share pictures, videos, and create stories.

It's one of the most effective ways to connect with your audience as well as target potential customers. Since a lot of people are logging in to their social media account every day, you can ensure that you can have a better conversion by using this platform.

You just need to post engaging content with striking photos to get their attention.

4. Infographics

If you're creative enough, you can also try doing infographics content marketing. It's a simple illustration with some information and easy to understand data that will help your audience learn more about your company.

Although it looks like a straightforward content, it can be a great way to reach your target audience. When a group of people shows interest in your infographic marketing strategy, they will try to find out more.

So, you have to make sure that you are willing to give them more and direct them to where they should go to learn more. It's a great marketing tactic so that the viewer will click the link and get a better conversion rate.

5. Blogging

Content creation is a fundamental way to do content marketing. If you're a good writer, consider becoming a blogger. Blog content marketing is one of the most popular ways to make money online at home.

It will allow you to do product reviews to get a sales commission from affiliate websites and other businesses that you want to promote.

Share your knowledge in the topics that you are most familiar with as well as passionate about doing. You can monetize your blog by joining affiliate websites or even selling your brand.

You just need to have a web hosting service and a catch domain name. Then you can go ahead and start writing!  Please watch the video below for more information:

Start A Blog In 2020 YT Blog Video Image

6. Podcasting

Podcasting is very popular these days, especially in the US. It's another excellent way to create your content to have a profitable online business.

Since the podcast is very convenient for people to listen to some stories and even audiobooks, it's the best way to do content marketing.

Millions of people all over the world are looking to podcast channels. That's the best way to reach more people to learn more about the products or services that you offer.

There are so many businesses who are creating their podcast channel since it's the best way to have brand awareness, It's also the best way to promote products, services, and even if you have partners.

7. Video Content

Most consumers nowadays prefer to see a video of the product that they are planning to buy. That's why video content marketing is another popular way to promote products and services.

If you're into creating home videos, it's the best place for you to start your content creation. A lot of people are watching YouTube, Tiktok, and other platforms.

So it's one of the best ways to create your video contents and start leveling up your conversion rate. It's also a fun way to start since you don't need to have unique gadgets when you're still starting.

Most video content creators started recording their videos using their smartphones. You can also do live streaming if you want to make a real-time audience engagement that will earn you loyal customers in the future.


By creating an effective content marketing strategy, your business will grow over time. It will take patience to build your audience, so never quit and make sure that you are consistent with your content creation.

You will have a profitable online business, but this will take time, so just make sure to keep on creating your content.

It will allow your audience or potential customers to end up as conversion since they know that they can depend on your knowledge and expertise.

When you provide helpful tips and information for your clients, it will turn them into loyal customers. Most of the consumers these days need to have further information before they buy something from anyone.

So make sure to give them what they need, and they will gladly return the favor and get your conversion to go up as days pass by.